Republic News Source – KB offers ‘Disney’ homes
Republic news source
Sept. 26, 2007 08:50 AM
KB Home and Disney Consumer Products announced a unique collaboration offering Disney Home product options to KB Home homebuyers. Disney Home products will be offered at KB Home Studios, the retail-like design centers in which KB Home homebuyers select options to personalize their new homes, beginning in 2008.
“We are honored to be teaming up with Disney, an industry leader who shares both our passion for quality and our commitment to families,” said Jeffrey Mezger, president and chief executive officer of KB Home. “Our built-to-order business model is all about choice, and together with Disney we are offering even more options for the whole family.”Beginning in 2008, homebuyers will be able to create custom Disney rooms in their own new homes by selecting among the many Disney options to be offered at KB Home Studios. Options may include flooring, window coverings, lighting and more. Designs will feature many of the popular Disney characters and franchises.
“This collaboration reinforces Disney’s place in the hearts and homes of our customers, while further positioning Disney Home as a leading lifestyle brand,” said Pamela Lifford, executive vice president, Global Home for Disney Consumer Products.
“We’re excited about the opportunity to showcase Disney Home products in KB Home Studios across the country.”